A Usable Website
- Professional Web Design
This isn't about flashy graphics or technical magic.
It's about your message, to a target audience that wants it easy to find
the information they need to do business with you.
Layout. Organization. Common Sense.
Our site design represents your real-world business, and we translate your
existing literature and branding into the web medium. And if you
don't have marketing copy, we can help you with that, too.
A Responsive
Webmaster - Prompt Site Management
Unless you're doing a total redesign, updates and
changes ought to be made in hours and days, not weeks and months. We
can even do many small changes while on the phone with you. No other
web developer we've heard of can match that.
It's common that a "webmaster" can't be reached for long
periods or disappear altogether. We are reachable in person nearly
always, or we will respond promptly without fail. You are our
full-time business, not a side project. That's why we've been around
over 10 years, a lifetime in our industry.
Competing with the Best - Magento E-Commerce Solutions
Yes, it is no problem for us to integrate PayPal
e-commerce capabilities for small projects. But if you're serious
about competing with ANYONE in your industry, you can't look like every
other site made out of a box. The Magento shopping cart system
has features you expect from world-class retailers, and we can give you
just that.
Search Engine Results - Extended SEO (SEOx™)
The hidden code on a web page is the bare minimum for a
search engine to list you properly. But Google, the dominant player,
heavily ranks your site based on external factors. This why we
"extend" your SEO (Search Engine Optimization) into the web itself with
linkbacks from other sites, such as press releases, discussion forums,
social media, and video channels.
Measurable Advertising - Google AdWords Campaign Management
Never in history has it been easier to plan execute, and
measure an advertising budget. If you business is primed to take
advantage of visitors and convert them into buyers, it's only a matter of
getting visitors. With Google AdWords, we develop campaigns for you
based on specific keywords, and you set the budget and pay only by the
number of visitors ("pay-per-click"). We help you calculate what
visitors are worth, and after an effective campaign is established, it's
simply a matter of spending whatever you like to get a continuous,
proportionate return.
Vital Response Marketing - Social Media Training & Development
The old Internet of information is gone.
Generation Y outnumbers the Baby Boomers as of 2010, and they -- along
with all other age groups -- communicate in myriad ways using Social
Media. They trust other consumers more than any advertising, and
demand conversation with and about you publicly. They will even
share their experiences and opinions without you, so participating in the
discussion is vital not only to maintain your brand image, but to build
awareness the way it must be done -- virally, through everyday people
online.
That is social media. Facebook. Twitter.
LinkedIn. These and other venues offer you the opportunity to grow
(and protect) your brand in the most effective way it works in today's
marketplace. Thanks to Social Media, the Internet is the "now" tool
for the timeless process of word-of-mouth advertising, and it can get
results impossible a few years ago.
The degree of participation is up to you, and the
results follow accordingly. But avoid it at your own risk. And
for businesses that don't have the time to build and manage their Social
Media footprint, we set it up to empower your satisfied customers and fans
of your brands to have it take off with a life of its own. We even
have ghostwriters to manage your presence on multiple venues.
Sales and Lead Acquisition - Landing Page Implementation
If your goal is lead acquisition or direct online sale
of a specific product or service, a Landing Page is for you. This is
a site or page that is not like a brochure people can browse, but a
carefully crafted, linear web experience that takes a visitor through a
step-by-step sales process.
The result is a list of sales or opt-in contact
information for potential customers. We can even help you develop
copy if you don't have it, and this works wonderfully with Google AdWords.
Showcasing Your Expertise - Blogs and Web Video
Visibility builds Credibility. Credibility builds
Profitability. It's simple formula that the web was practically made
for, but doesn't happen by accident. Providing your target audience
with information that has value places you in their trust. White
papers and educational videos are a great start, and that is what we show
you how to do.
But there's another dimension beyond having
your name on useful data -- Time. Blogging and "micro-blogging"
(Twitter, etc.) give them a reason to stay in touch, to regularly receive
value from your tips, wisdom, or even special deals. This is what
email campaigns (e-newsletters) are designed to do. This is "Drip
Marketing", and if done properly, develops more than a Social Media fan
base -- it is a pool of eventual clients.
And content can be online forever. The
more you publish and archive, the more opportunity to build site traffic
and become the authoritative "Go To" source for your product or service.
Untangling the Web - Plain-Language Consultation
The Internet isn't complicated ... or rather doesn't
have to be. It is designed for anyone to use. If it wasn't,
people wouldn't transact trillions of dollars worth of business over it
each year -- and they do.
We take businesses leaders and their staff by the hand,
removing fear and explaining the benefits and process in language even a
non-computer user can understand.
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